If your funny t-shirts are turning out funny-looking, the problem may be your text. No matter how awesome your cool t shirt designs are when you imagine them, if your text is poorly designed, your shirts will always look unprofessional. But don’t fear! With these 5 tricks of professional graphic designers, it is possible to quickly turn those amateur custom tops into perfect and polished works of tee shirt art.
T-Shirt Design Secret #1: Selecting the right Font
When choosing a font for the t shirt text, make sure you pick one which supports your message. For example, if you are designing a funny tee shirt, choose a font that has a funny feel to it. If you are designing a sexy t shirt, choose a font that has a sexy feel to it. And when you’re designing a tee shirt for a serious, professional law firm, you probably don’t desire to use that font with letters shaped like kittens.
While this may appear to be common sense, many new tee shirt designers and would-be tee shirt entrepreneurs skip this task and just pick any standard font they could have lying around. Unfortunately, it’s obvious within their results; what might have been a fun t shirt design ends up being boring and amateur-looking. Vlone Hoodie If you are careful to select a font that represents this content of your words, however, you can avoid this fate as well as your shirts will always be one step ahead of your rivals.
T-Shirt Design Secret #2: Tracking and Kerning
Usually, when font text is typed right into a computer program, the spaces between your letters and words certainly are a little uneven, and often a touch too wide. This extra and uneven space not only makes your text look a little awkward and unprofessional, it also makes it slightly more challenging to read as the words don’t visually hold together as units. Even though the viewer doesn’t see it, the eye and the brain have to work a little harder and that extra bit of difficulty gives the viewer a subconscious feeling of unease.
Fortunately for the novice t shirt designer, this problem can be addressed by a mix of tracking and kerning, which are simply two ways of adjusting the spacing between letters.
Tracking is due to adjusting the common spacing of letters across entire words, sentences, or selected ranges of letters. By adjusting the tracking, the t shirt artist can either decrease the average spacing between all the letters in the selected range (making the spacing “tighter”), or else increase the average spacing (“checking” the text), based on what’s needed. Since the raw, unadjusted spacing varies from font to font, you need to decide which one is needed for your particular tee shirt design. But an excellent trick used by professional t shirt designers is to begin by tightening the font too much (so the letters are too close together) and slowly increasing the tracking until the words look right.
Kerning is very similar to tracking, but with one important difference: rather than adjusting the average spacing across an entire selection of letters, kerning only adjusts the spacing between two letters at the same time. This allows a greater degree of control than tracking, and allows a tee shirt artist to fine tune the spacing between single letter pairs that still don’t look quite right, even after the text has been tracked.
In general, the very best practice is by using tracking to find the entire selection of letters in a t shirt slogan to look pretty good, and use kerning to fine tune the spacing between letter pairs until your t shirt text looks perfect.
T-Shirt Design Secret #3: Word Spacing
After the letters of a tee shirt slogan have already been properly tracked and kerned, the next important step is to adjust the spacing between the words. Adjusting word spacing is quite much like tracking and kerning — actually, it’s done a similar way as kerning and is actually just kerning the spaces between words rather than letters — but the rule of thumb for proper spacing between words is a little different, therefore word spacing is really a whole step unto itself.
In general, the very best practice when adjusting spacing between words is to visualize the width of a lowercase “L” in the font that’s being used, and then make the space between each word that wide. Which means that the width of the spaces between words will be different from font to font (as the size of the lowercase “L” differs from font to font), but it also means that the spacing will be custom created for the font involved. Creating the proper quantity of space between words will support the consequences of your tracking and kerning, thus helping your words to hold together better as separate visual units and improving readability.