There are a ton of individuals out there claiming to be music marketing experts, music publicity experts, and social media marketing experts. Throwback Yep – Literally thousands upon thousands. In terms of marketing and publicizing your music you’ve got a wide variety of good choices. RIGHT? Wrong – tons of choices – yes but just how many of them are truly worth their salt? FEW!
For some reason unscrupulous “music-want to-bees” prey on musicians – I have no idea why, maybe they think they are a straightforward soft touch. Maybe they don’t really like musicians or even worse – can’t stand music. (WOW) A lot of these individuals are or were musicians themselves, or maybe an intern somewhere in the music business, or actually love music. They believe thus giving them the right to proclaim themselves a music marketing expert, or even worse, a music publicist which takes a long time of music industry experience and the accumulation of a large number of music media contacts, and further, advertise the best possible service or product which will accelerate your music career.
Well here is what I must say about that: I’ve been a musician myself — albeit in the past, back then, there were still many music industry scam artists. I’ve experienced the deep pain of being screwed by unscrupulous people claiming to be my savior in the music business. THE WEB and the leveling of the independent music playing field has opened up a huge amount of opportunities for these sharks and scam artists to work their game. The only way my band became successful was sheer luck – we found the proper honest people.
Here is a checklist to earnestly consider whenever choosing your ultimate publicist or marketing service:
Check their credentials – And follow this checklist
Do they will have a creditable online presence?
Do they have hundreds of testimonials? Or, as I prefer to call them TRUSTIMONIALS – Check their references!
Just how many “HONEST” years of experience do they have? Ver!fy this
Have they written a huge selection of articles about music marketing?
Do they belong to many high-profile music industry organizations?
Does the prospective marketer or publicist answer your entire questions
or do they subtly evade them?
Will they tell you who and where they’ll be promoting your music with?
i.e. their music media affiliations – or do they tell you to wait and see?
Have you seen proven samples of their work?
Will you’ll get what they are promising on paper?
Before you bother making a choice consider –
INTEGRITY – HONESTY – TRANSPARENCY
Aside from doing great work that truly helps you with your career, these are most likely the three most important elements to take into account
If any or all the above credential checks aren’t in the positive category —
BEWARE, YOU MIGHT BE BEING SCAMMED
Being fortunate enough to uncover the right people for our project in the past then, I’m not saying that it is impossible to take action. I’m just saying that it’s so incredibly important, nowadays especially, to do your homework and due diligence before you shell out your hard-earned cash. Most indie musicians are on a shoestring budget and every penny means something to them. Take the time to possibly consult with a creditable music industry consultant. Most will be able to recognize a scam if they see it.
So, to all you unscrupulous sharks on the market waiting to swoop down on the next unsuspecting musician, sorry about writing this short article – but you ought to be exposed. Therefore, I am not really sorry. It’s people like you that provide the music business, honest publicists and music marketers a negative name. Shame on you! I love my Indies and all musicians and artists and it hurts to see them taken advantage of. Try another niche’ – maybe people who need marketing help in selling rockets or industrial products and services. BUT – Leave Our Music Niche’ Alone!!