UK Prime Minister David Cameron’s notorious advice that people should all ‘hug a hoodie’ has been much publicised and discussed. Following the London riots it has come under scrutiny again. Hoodies, certainly among the older generation, have evolved a variety of negative connotations. Many young people, however, do not understand why this should be so.
For many totally law-abiding young people, the humble hoodie is a warm, comfortable clothing choice and nothing more. Personalised hoodies have become especially popular among the younger generation, being a great way showing your support for a club, team, group or cause. Plenty of youngsters get hooded sweatshirts made up as a keepsake from old schools, or fun group holidays. Hoodies are frequently used as a way to remember positive experiences. Why do hoodie-wearers have this type of bad reputation?
One possibility is that, although the the greater part of youngsters wear hoodies, the only ones who make it in to the media are the ones that are around no good. This could lead older people to assume that it’s young thugs and criminals alone who wear hoodies. This could mean that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Exposure to perfectly nice youngsters who wear personalised hoodies, or hoodies in general, could help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, isn’t the norm.
Another element which might make people wary of hoodie wearers, if they wear personalised hoodies or elsewhere, is the physical shape and design of hoodies and promotional hoodies. You’ll no doubt have observed signs in shop windows which read: ‘NO HOODS IN STORE’. The point that hoodies have an, eponymous, hood may appear obvious but it is something can make people nervous because it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even yet in personalised hoodies, can look particularly menacing, simply because their faces are hidden. If you are unable to start to see the faces of large groups it can seem scary due to the insufficient human connection. Mostly, however, this prejudice contrary to the humble hoodie is really a media construct, mixed with just a little bit of class snobbery and fear of the young…a distressing cocktail once you think about it.
You will want to show that personalised hoodies are just as fun, lovable, stylish and friendly as the next item of clothing. Since personalised hoodies are fully customisable you can spread any message you like with them. Use personalised hoodies to show school pride, university affiliation and club membership.