UK Prime Minister David Cameron’s notorious advice that we should all ‘hug a hoodie’ has been much publicised and discussed. Following the London riots it has come under scrutiny again. Hoodies, certainly on the list of older generation, have evolved all kinds of negative connotations. Many young people, however, do not understand why this should be so.
For many totally law-abiding teenagers, the humble hoodie is really a warm, comfortable clothing choice and nothing more. Personalised hoodies have grown to be especially popular amonst the younger generation, being a great way to show your support for a club, team, group or cause. Lots of youngsters get hooded sweatshirts made up as a keepsake from old schools, or fun group holidays. Hoodies are generally used in an effort to remember positive experiences. Why do hoodie- http://yoursite.com have this type of bad reputation?
One possibility is that, even though the greater part of youngsters wear hoodies, the only real ones who make it in to the media are the ones that are around no good. This could lead the elderly to assume that it’s young thugs and criminals alone who wear hoodies. This may imply that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.
Contact with perfectly nice youngsters who wear personalised hoodies, or hoodies in general, may help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, is not the norm.
Another element which can make people cautious with hoodie wearers, if they wear personalised hoodies or otherwise, is the condition and design of hoodies and promotional hoodies. You’ll no doubt have observed signs in shop windows which read: ‘NO HOODS IN STORE’. The fact that hoodies have an, eponymous, hood might sound obvious but it is something which can make people nervous since it obscures the faces of wearers.
The images in the media of faceless gangs of youths in hoodies, even in personalised hoodies, can look particularly menacing, due to the fact their faces are hidden. If you are unable to start to see the faces of large groups it can seem scary due to the lack of human connection. Mostly, however, this prejudice against the humble hoodie is a media construct, mixed with slightly bit of class snobbery and concern with the young…a distressing cocktail once you think about it.
Why not show that personalised hoodies are just as fun, lovable, stylish and friendly as the next item of clothing. Since personalised hoodies are fully customisable you can spread any message you prefer with them. Use personalised hoodies to demonstrate school pride, university affiliation and club membership.