In 2019, Facebook launched Augmented and Virtual Reality Frames. Marketers then were not sure of how to incorporate these frames in their campaigns. However, many successful businesses have started to use these AR/VR frames to up their marketing game. Using these frames, companies can simulate real-life in-store buying experiences, and customers can test out the products before purchasing in a virtual environment. This feature allows customers to see how a product works for them and gives them an edge to decide about buying a product.
Facebook frames Studio allows users to add different designs to their images, which would enhance the aesthetics of the image and convey a message more effectively. Artificial intelligence is used in these AR-driven frames to detect facial features in an image and then apply various effects to them.
Brands have used the AR frames to let their customers try out products virtually. This feature helps build trust in the product since the customers can see how a particular product feels or looks in their real-life before making the purchase.
How Can You Make a Facebook Frame or AR/VR Effect for Your Business
Here are the steps you can follow to create frames using Facebook through Frame Studio:
Step 1: Log on to https://developers.facebook.com/products/frame-studio/ and sign-in with your Facebook account.
Step 2: Click on the ‘Create Frame’ option on the page; it will redirect you to another page where you can proceed to use Frame Studio.
Step 3: Click on ‘Upload Art’ and upload the image that you want to use as the frame. Do ensure that the image is not 100% opaque.
Step 4: Click on ‘Next’ after ensuring that all the relevant settings are fulfilled.
Step 5: Add the keywords you want in your frame, select the location and then name the frame.
Step 6: You will be able to preview the frame at this stage. Click on ‘Publish’. The frame would be sent for approval.
Hundreds of easy-to-use templates are available on the Spark AR Studio by Facebook, which could be used to create AR frames. It also offers many creative features that you can use to bring life to your ideas. Transparent Filters, Audio Enabled Frames, Face Tracking, and Particles and Textures features allow you to develop high-quality AR/VR frames.
Many successful brands have been using the AR studio to create Frames and use them for campaigns. These campaigns result in higher customer engagement by reaching a wide range of targeted audiences. Some of the famous businesses that use these Facebook frames with AR/VR effects include:
1. Ikea uses these frames to allow the customer to see how a particular piece of furniture would look in their home/office.
2. We Make-up, an Italian cosmetic brand, has seen a 7.9 point increase in their brand awareness and a 28 point increase in their sell after using this feature.
3. A famous fashion brand, Michael Kors, used facebook’s AR ads; it allowed users to try on the pair of sunglasses virtually using the ‘Tap to Try it On’ button.
There are several other success stories where businesses have achieved more sales and gained more customers after trying out this feature by Facebook. It’s undoubtfully one of the best features that your business needs.